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Managing Quality Fads: How American Business
Learned to Play the Quality Game
Cole,
Robert C., 284 pages. ISBN 0-19-512260-7. 6X9 Hardcover. 1999.
$25.00
Can managers learn from fads? That is the question Robert Cole addresses in this insightful book about the various factors supporting and inhibiting organizational learning. Cole explores the reasons behind American industry's slow response to the challenge of high quality Japanese goods in the early 1980's then proceeds to explain the factors that eventually enabled management to effectively address the quality gap.
Unprecedented as a scholarly treatment of the quality movement, Managing Quality Fads provides several important lessons for those interested in management decision making under conditions of uncertainty and organizational trnsformation in a rapidly changing business environment.
Contents:
• The New Quality Model: Continuity or Discontinuity
• Market Pressures and Quality Consciousness
• How Much Did You Know and When Did You Know It?
• It Ain't Rocket Science, But...
• Casting and Harvesting the Nets
• Putting It Together
• Modeling the Future for Hewlett-Packard
• Adoption, Adaption, and Reaction at Hewlett-Packard
• Quality Outcomes
• On Organizational Learning
