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New Product Development: Strategies for Supplier Integration
Monczka,
Robert M. and Handfield, Robert B. and Scannell,
Thomas V. and Ragatz, Gary L. and Frayer, David J.
320 pages. ISBN 0-87389-468-5. 7 x 10 Hardcover. 2000.
$30.00
As technology continues to advance into new and uncharted territories, expectations placed on manufacturers will continue to grow. To stay competitive, manufacturers need to have a solid strategy to deal with issues such as shortened product life cycles, increased technology, and global competition. However, a growing part of this strategy needs to relate to suppliers and their roles in the product development process. More effective integration of suppliers into a firm's product value/supply chain will be a key factor in achieving improvements necessary to remain competitive. This issue is at the heart of New Product Development: Strategies for Supplier Integration.
Written by a team of experts in the new product development field, this book is based on a three year study at Michigan State University that investigated the integration of suppliers into new product development, and provides a complete how-to guide for establishing new supplier strategies.
Contents:
• New Product Development (NPD) Process in the Context of Supply
Chain Management Strategy
• Executive Review
• Re-Engineering the New Product Development Process: Focus on Supplier
Integration
• Establishing Current and Future Needs
• Establishing a Strategically Aligned World Class Supply Base
• Establishing a "Bookshelf" of Viable Technologies and Suppliers
• Determining the Suppliers' Role and Setting Targets
• Information sharing and Learning from Experience (the Daily Grind)
• Barriers to Effective Supplier Integration and Future Directions
• Summary and Conclusion
