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P857 This book shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes. While retaining the wisdom of the previous editions this new edition provided leading edge insights into work culture and globalization. The text includes mini-case histories; illustrations, exhibits and country profiles supply guidelines to improve leadership skills for globalization, communications negotiations and strategic alliances, cultural changes, cultural synergy, and diversity in the workplace. A chapter on women in global business has been added to this new edition. With more than 100,000 copies sold, Managing Cultural Differences continues to be the premier source of information on the dynamics of culture and business. |
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